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Zing, formerly known as Zee Music and Music Asia, is an India-based satellite music television channel owned by Zee Entertainment Enterprises, As well as broadcasting in South Asia, it also reaches audiences in Europe. It is promoted by the Essel Group. Zing was first launched in 1997 as Music Asia, relaunched as Zee Muzic in 2000, revamped in 2005 and finally repackaged as Zing in April 2009.

Zing features humour, animation, spoofs and celebrity lifestyle in addition to music. Zing also has Chillax Mornings – a non stop musical extravaganza for music lovers. One of its most popular shows, Chillax Mornings airs the most recent and “zingy” Bollywood music.

Zing currently has a reach of 10.6% (source: TAM) across SEC A,B,C in India. Zing has been one of the top 5 channels in a genre which has more than 21 channels.

Zing targets the urban young Indian. Simultaneously, the channel's wide range of content will make it one of the most compelling mass channels in a niche segment. The channel's content seeks to achieve the right balance to address the needs of today’s urban young Indians.Constant innovation and ideation is the underlying theme when it comes to Zing programming.

Zing for the Asia region is uplinked from Noida in India and uses Asiasat-3S.

• About Zing
  

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Hear Hear! There's a Bollywood revolution in town! Here's your chance for a 24-hour rendezvous with the glitterati, the glitz and the glamour of tinsel town! And who's bringing you this revolution? Well! Zing comes calling: repackaged, reinvented, reloaded and of course Remixed for Extra Pleasure! And this time in its new avtaar, it brings with it Bollywood served on a platter like never before.

This 24 hour music channel from the Zee bouquet has new shows, vignettes and bigger stars which promise to add more color to your life and have you glued!
The lure of Bollywood and Zing's numero uno position in serving CineCuisine, has everyone inevitably hooked!

So if you want to zip thru Star Ville, jump aboard. We're giving you a 24/7 lifetime ticket right to the heart of Bolly City. You won't miss another film preview, music launch, Bollywood party, spicy gossip, or any celebrity anymore. What's more? We've got Bollywood music throughout the day in all its packages - film, pop, retro, etc - just the way you like it!

The glossier & brighter Zing in its current form reaches out to Australia, New Zealand, Bangladesh, Fiji, Hong Kong, Indonesia, Philippines, Sri Lanka, Japan, Maldives, Thailand & Middle East.